Lookout Points-Part 3

800km east of Perth sits a 3.2kmx1.6km Ready Mix logo, which has been craved into the earth. Craved by Allan Hoare in 1965 this enormous logo has been reported to be seen from space.

Above: Ready Mix Logo, photo taken from google maps.1

Looking at things from different angles/ perspectives can give a very different idea about it. The Ready Mix logo for example seen from a birds eye view is readable, compared with actually been down on ground level where you would see a completely different angle to above. Since the logo is so large being down at ground level you would probably just see what looks like roads and it definitely would not be readable.

This idea of seeing things from different angles can appear both literally and metaphorically. Luke wood suggested that the idea could be applied when looking at your own work. My interpretation of this was that with a piece of work you can look at it from different angles, both physically and conceptually. But also that the work could be looked at from different perspectives/people and it would be interpreted in different ways depending on who the person is.

1. http://maps.google.co.nz/maps?hl=en&ie=UTF8&ll=-32.217049,125.3613&spn=0.022402,0.061326&t=h&z=15

2. http://findarticles.com/p/articles/mi_7007/is_55/ai_n28245583/pg_7/?tag=content;col1